Privacy Policy

Last updated: 15 February 2026

Free 11 Plus Papers (free11pluspapers.co.uk) is committed to protecting your privacy. This policy explains what personal data we collect, why we collect it, and how we use it.

Data Controller: Free 11 Plus Papers, Office 3, Winsor Newton Building, Harrow, HA3 5RN
Contact: info@free11pluspapers.co.uk

1. What Data We Collect

Data Type	When Collected	Purpose
Email address and first name	When you register for free access	To provide access to practice papers and send you useful 11+ tips, new resources, and relevant educational offers
Usage data (pages visited, time on site, device type)	Automatically via Google Analytics	To understand how people use the site and improve it
Cookies	Automatically	Essential site function and analytics (see section 5)

2. Legal Basis for Processing (UK GDPR)

We process your data under the following legal bases:

• Consent – for email communications and non-essential cookies. You give consent when you register for free access and agree to receive emails. You can withdraw consent at any time by clicking unsubscribe in any email.
• Contract – to provide the free practice paper service you have registered for.
• Legitimate interests – to analyse site usage and improve our service, where this does not override your rights.

3. How We Use Your Data

We use your data to:

• Provide access to the free practice paper generator
• Send you 11+ preparation tips, new practice resources, and relevant educational offers
• Analyse how the site is used so we can improve it
• Respond to your enquiries

We will never sell your personal data to third parties.

4. Third-Party Services

We use the following third-party services that may process your data:

• MailerLite (UAB MailerLite) – stores your email address and first name for email communications. MailerLite is GDPR-compliant and processes data in the EU/EEA. Their privacy policy: mailerlite.com/legal/privacy-policy
• Google Analytics (Google LLC) – collects anonymised usage data including pages visited, session duration, device type, and approximate location. Google’s privacy policy: policies.google.com/privacy
• Affiliate partners – if you click on an affiliate link, the partner may use cookies to track the referral. Each partner has their own privacy policy.

We may also display advertisements from third-party networks. These may use cookies to serve relevant ads. You can manage your ad preferences through your browser settings.

5. Cookies

Cookies are small files stored on your device. We use:

Essential Cookies

Required for the site to function (e.g. keeping you logged in). These cannot be disabled.

Analytics Cookies

Google Analytics cookies help us understand how visitors use the site. These collect anonymous, aggregated data. You can opt out at any time using the cookie consent banner or by installing the Google Analytics opt-out browser add-on.

Advertising Cookies

Third-party advertisers may set cookies to serve relevant advertisements. You can manage these through your browser settings or the cookie consent banner.

6. Children’s Privacy

Our site is designed for use by children aged 9-11, typically under adult supervision. We do not knowingly collect personal data from children without parental awareness. Account registration is intended for parents, guardians, and tutors. If you believe a child has provided us with personal data without appropriate consent, please contact us and we will delete it promptly.

7. Data Retention

• Registration data (email and name) – retained until you unsubscribe or request deletion. When you unsubscribe, your data is removed from our mailing list within 30 days.
• Analytics data – retained for 14 months (Google Analytics default), then automatically deleted.

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your data (“right to be forgotten”)
• Object to processing based on legitimate interests
• Withdraw consent for marketing at any time
• Data portability – receive your data in a portable format
• Complain to the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, email us at info@free11pluspapers.co.uk. We will respond within 30 days.

9. Data Security

We take reasonable measures to protect your data, including encrypted connections (HTTPS) and secure password storage. However, no method of transmission over the internet is 100% secure.

10. International Transfers

Some of your data may be processed outside the UK:

• MailerLite – processes data in the EU/EEA under standard contractual clauses and GDPR compliance.
• Google Analytics – may process data outside the UK under standard contractual clauses approved by the UK.

11. Changes to This Policy

We may update this policy from time to time. The “last updated” date at the top will be revised. We will notify registered users of significant changes by email.